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Levi’s launches global ads to promote Aids awareness

Levi Strauss is launching what it claims is the first global public service campaign next week, with a series of four short films to mark World Aids Day on 1 December. The animated films, which feature the adventures of a condom, were made by TBWA/Chiat Day in San Francisco using funding ...

Levi’s in cause-related campaign

of the fight against HIV and Aids. The campaign is co-ordinated by Roy Edmondson, Levi-Strauss San ...

Basketball takes centre court in US Adidas push

- Leagas Delaney, San Francisco, is set to launch Adidas's new US 20 million ( 12 million...- Leagas Delaney, San Francisco, is set to launch Adidas's new US 20 million ( 12 million) campaign this week, featuring four basketball stars. The campaign breaks with an ad featuring Los Angeles Lakers' star Kobe Bryant. It will pit Adidas up against rival Nike, which is readying itself for a new ...

Basketball takes centre court in US Adidas push

- Leagas Delaney, San Francisco, is set to launch Adidas's new US 20 million ( 12 million...- Leagas Delaney, San Francisco, is set to launch Adidas's new US 20 million ( 12 million) campaign this week, featuring four basketball stars. The campaign breaks with an ad featuring Los Angeles Lakers' star Kobe Bryant. It will pit Adidas up against rival Nike, which is readying itself for a new ...

GLOBAL BRIEF: How Goodby took the top slot - The US-based shop made the most of a Nike roster placing, Karen Yates says

originally met Nike s appointment of the San Francisco-based Goodby a year ago. Until then, like Leagas ...

LIVE ISSUE/ADIDAS: Why Adidas is searching for new creative shops - Should Leagas Delaney be worried by this threat to its status, Harriet Green asks?

credentials (it now has shops in San Francisco, Paris, Barcelona and Rome). So has Leagas Delaney ...

LEE CLOW: TBWA Chiat/Day’s Creative Guru - Lee Clow became the creative director of Chiat/Day in 1977 and has been its guiding force ever since. He talks to Caroline Marshall about Jay Chiat, TBWA, St Luke’s, Apple and winning Levi&rsquo

opening an office in San Francisco from which the pitch was masterminded. And of course ... clothes, we said they should get out of Levi s Plaza in San Francisco, we called bullshit on a lot ...

Gap fashion chain decides on IDK for pounds 4m UK media job

s marketing and creative work is led from its San Francisco headquarters. Gap is understood to have ...

Chiat Day seizes Levi’s prize in US

. The account will be handled from the new San Francisco office of TBWA Chiat Day - previously the office ...

STOP PRESS

Day, in Venice, California and San Francisco, its pounds 60m brand advertising account in the US. Other contenders for the account included incumbent FCB, San Francisco; Bartle Bogle Hegarty, London ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.