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ADWATCH: The weekly analysis of advertisement recall powered by Yahoo!

/Mindshare 47 12 17 Microsoft McCann-Erickson San Francisco ...

ADWATCH: The weekly analysis of advertisement recall powered by YAHOO! UK & Ireland

39 Towels 17 - Microsoft McCann -Erickson San Francisco/ 37 ...

OPINION: Keep improving service levels or lose out to rivals

singles out the Ritz-Carlton in San Francisco as being a byword in excellent service because of the way ...

Electronic Arts to fill top post with Apple marketer

on November 16. At Apple, Wills was based in San Francisco, before which he was global advertising ...

OPINION: Positioning is the all-important ingredient in good advertising

. Not surprisingly, David made research central to the Ogilvy culture. It even had a firm in San Francisco called ...

Perrier Vittel UK recruits KP Nuts marketing chief

brands including Perrier, San Pellegrino and Buxton. In August Perrier Vittel launched a poster ...

DIRECT: Medecins Sans Frontieres runs ad for donors

Medecins Sans Frontieres (MSF), the emergency medical aid organisation, is to run a DRTV advertisement to generate monthly donors. The ad was conceived in-house and later developed pro-bono with McCann-Erickson, with media planned and bought by Direct MediaCom. It will encourage viewers to set up ...

Heinz introduces Pizza Pleasure in £10m push

pizza division in late 1999, adding the San Marco brand to its portfolio. Food companies ...

NEW MEDIA: News in brief

Marketing Drive, the global marketing agency, has created an interactive division called Digital Drive. Its initial clients include DaimlerChrysler, Lufthansa, Abbey National, Oneswoop and Gillette. The division has its headquarters in London and offices in New York, Sydney, Toronto, Paris and San Francisco. ...

NEW MEDIA: News in brief

Marketing Drive, the global marketing agency, has created an interactive division called Digital Drive. Its initial clients include DaimlerChrysler, Lufthansa, Abbey National, Oneswoop and Gillette. The division has its headquarters in London and offices in New York, Sydney, Toronto, Paris and San Francisco. ...

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