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Optimedia snatches £30m Gap account from Mediaedge:cia

Optimedia, which handles a number of clients in the fashion sector, will work on the Gap business in the key British, German and French markets. The pitches were held at Gap's San Francisco headquarters at the end of last month. At one stage, the pitching agencies feared the pitch would be cancelled ...

Gap goes to wonderful world of Disney for new chief

SAN FRANCISCO - Gap has named Paul Pressler, head of the Walt Disney Company's theme parks

Gap calls £30m Euro media review

from which a shortlist will be created. The pitches will be held at Gap's San Francisco headquarters ...

PROFILE: The new fabulous - Julia Bowe, Marketing director, Harvey Nichols

at San Lorenzo, partying with the likes of Liz Hurley to launch the latest fashion collection.

Vive le FCUK as ads help profits soar

, following the August opening of a San Francisco store and a September opening in Toronto. In the UK ...

The Screen test - Campaign Screen's international ad picks 1-7-2002

: Phillipe Rousselot. Post-production: Bob & Sheila's Edit World, San Francisco. Manix - 'the flat ...

'Face/Off' star takes off as Amtrak and a dotcom puppet live another day

state -- San Antonio, Dallas and Houston. Only New Orleans in Louisiana, which came in at number three ...

Superbrands case studies: McDonald's

, awarded to the UK's leading employers. History The McDonald's story began in 1954 in San Bernadino ...

Gap looks to the very famous for new ads

SAN FRANCISCO - Gap has turned to Hollywood film directors and stars including 'Singles

CAN GAP REGAIN ITS COOL?: Fashion giant Gap has seen its strategy fall flat in recent years. Conor Dignam asks how it can win back its core consumer base

played out in its 4171 stores across the globe. Earlier this week the San Francisco- based retailer ... and his wife Doris in 1969, The Gap was a San Francisco store that sold nothing but Levi's and records ...

 

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