SAN FRANCISCO - Microsoft has announced that it is to fold many well-known software products...Speaking to analysts and reporters in San Francisco yesterday, Microsoft chairman and chief software architect Bill Gates said "we are trying to put a 'services plus software' mentality into many of the product groups" inside Microsoft. The firm will deliver many of its key products and services online ...
Goodby Silverstein & Partners in San Francisco to head up its £70m global Heineken account, which it won...Kelly, who joins as as executive creative director of StrawberryFrog Amsterdam, leaves the San Francisco agency after 11 years. The agency's surprise win of the Heineken global advertising account came after a head-to-head pitch against McCann Erickson. The account was formerly handled by Wieden ...
Stephen Goetz, who is based in San Francisco, said he made a pitch to the credit card giant just months before it launched its latest ad campaign. He claims he came up with the idea for the campaign created by Ogilvy Mather, which has also featured celebrities such as Ellen DeGeneres and Tiger Woods ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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