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Equinox collects Northern Foods' £5m media account

The business is now estimated to be worth just under £5m. Equinox has handled planning and buying for Northern Foods' Goodfella's pizza and Fox's biscuit brands since 1998. The new win adds other Northern Foods brands to the mix, including the Grassington's meat-free range, Pork Farms, Holland's Pies, San ...

Online sales chief to leave Sky Media role

ad when the mouse icon is moved over the keyword. The company has offices in New York, San ...

Resdesign for IPC's wine magazine

for the San Francisco Chronicle. Publishing director Sarah Kemp says: "We are delighted with the new look ...

Local media - Bringing local to a global audience

at the Guardian Media Group. "The internet means I can sit here and listen to a radio station in San Francisco ...

Media Bitch

in the name of charity for the 120-mile sponsored night ride. But Phil had to sail past the finish line sans ...

Profile - Spring relishes Future's big challenge

, Milan, San Francisco and New York. And, she adds, "reading lots and lots and lots of magazines". "The ...

Tonic changes to Progress as it builds digital focus

Court Road, which featured coloured balls bouncing down a San Francisco hill. ...

Sony launches digital ad campaign for tube

The 30-second advert, in which 250,000 colourful balls bouncing down San Francisco hills, has been recreated to capture the movement of individual balls as they bounce down 66 D-EPs running down both sides of the escalator. The panels are linked so the images will be transferred from screen to screen. The campaign runs ...

Strategy verdict

Agency: Weapon 7 Product: Xbox 360 Campaign: Interactive television Sony got its fingers burnt recently when it hired spay-can artists to daub graffiti in cities from New York to San Francisco with images of cartoon characters using its handheld games consoles. Not only did the campaign attract ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.