The pitch shortlist included Publicis Groupe's Starlink, WPP Group's Mediaedge:cia, independent Palisades and the buying incumbent, Omnicom Group's PHD. The assignment includes the main Gap range along with Gap Body, Baby Gap, Gap Maternity and Gap Kids. The San Francisco-based firm put the account up ...
to TBWA\Chiat\Day in San Francisco....Omnicom's TBWA\Chiat\Day in San Francisco is understood to have taken the business, following a pitch against agencies including McCann Erickson, Leo Burnett, The Kaplan Thaler Group, and Strawberry Frog. McCann Erickson Italia had previously worked on the global advertising account ...
months before its official release last autumn. Bebe, which was founded in San Francisco in 1976 ...
's for the past two years, is leaving to become a creative partner at the San Francisco-based agency Plan-B.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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