The agency pitched alongside PHD in San Francisco, which was awarded the media planning and buying duties. The original pitchlist was cut from four to two agencies earlier in the month. The supermarket cut Young & Rubicam, while Goodby Silverstein & Partners pulled out. Dailey & Associates in West ...
The pitch shortlist included Publicis Groupe's Starlink, WPP Group's Mediaedge:cia, independent Palisades and the buying incumbent, Omnicom Group's PHD. The assignment includes the main Gap range along with Gap Body, Baby Gap, Gap Maternity and Gap Kids. The San Francisco-based firm put the account up ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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