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Virgin America, the low-cost airline that began services in August, has ended its three-year relationship with Anomaly.
Microsoft has begun a pitch for a $300 million consumer creative account. McCann Erickson, the incumbent agency on most of Microsoft's business, is understood to be pitching; Crispin Porter & Bogusky is also said to be involved.
Britain's Bartle Bogle Hegarty has been named the Grand Prix Winner of the Jay Chiat Planning Award at the Association of American Advertising Agencies Account Planning Conference.
. Verhoef joins from DDB San Francisco, where he was the director of broadcast production, producing work
A group of senior executives from the US hotshop Crispin Porter & Bogusky have quit to set up a rival agency.
A group of senior executives from the US hotshop Crispin Porter & Bogusky have quit to set up a rival agency.
The deal, which will be completed later this year, if the US government gives it the go-ahead, reflects the trend by telecom groups to evolve into media companies in their own right. Telephia, based in San Francisco, measures marketshare among telecom companies, and can calculate how consumers ...
Sprint Nextel, the third-largest mobile provider in the US, has hired Goodby, Silverstein & Partners to handle its $1.2 billion assignment.
Most US consumers do not want to receive ads on their phones, but they could be persuaded to change their minds by a cash incentive, according to new research.
The legal action follows the appearance of a TV print campaign and even an aircraft with a banner flying over AT&T's headquarters in San Antonio, Texas. One of the print ads says: "If you're an AT&T customer, you're paying more in fees than with Time Warner Cable Digital Phone." AT&T has filed a suit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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