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Deutsch scoops $150m Sony PlayStation account

Deutsch, part of InterPublic Group, beat Publicis, Seattle; Venables Bell Partners, San Francisco; and RPA, Santa Monica, to scoop the account. Earlier this week Sony asked Deutsch and Publicis for further information, while TBWA was knocked out of the pitch yesterday. The account includes creative ...

Microsoft seeks agency for $50m assignment

Microsoft s lead agency, McCann Erickson in San Francisco, will be pitching along with WPP Group s JWT in New York, Publicis Groupe s Fallon in Minneapolis and MDC Partners Crispin Porter Bogusky ... the business from 72andSunny to a McCann s TAG unit in San Francisco. Microsoft s major media spending ...

Adidas launches 'Basketball is a Brotherhood' campaign

Garnett (Boston Celtics), Tim Duncan (San Antonio Spurs), Gilbert Arenas (Washington Wizards), Dwight ...

Sony Bravia ad accused of lifting Play-Doh bunnies idea

show in the 90s when various items including balls and fruit were rolled down the hills in San ...

W&K Amsterdam appoints creative director for Nike team

and won a Cannes Gold Lion for Umbro when he was working at Goodby Silverstein Partners in San Francisco ...

Wieden & Kennedy Amsterdam hires international creative talent

from Goodby, Silverstein Partners in San Francisco, where he art directed the Got milk? campaign ...

Google acquires videogame ad firm Adscape for $23m

of advertising might give it a real boost. San Francisco-based Adscape competes with advertising start ...

Google to enter in-game advertising market with acquisition

of San Francisco-based Adscape Media.

Apple finally enters the mobile arena with iPhone launch

Although speculated on for some time, the iPhone was officially revealed at the Apple annual Macworld conference in San Francisco. The widescreen device, which runs Mac OS X, has full iTunes integration and can also sync data with a desktop, including music and videos from iTunes, contacts, calendars ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.