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Levi's launches review of creative account in Americas

SAN FRANCISCO - Clothing manufacturer Levi Strauss has announced a review of the creative account

Brand Health Check: Gap

Nearly 40 years ago, Doris and Don Fisher opened the world's first Gap store in San Francisco with the idea that they wanted to 'make it easier to find a pair of jeans'. It is a principle Mr Fisher, now Gap's chairman emeritus, says the firm is still committed to. Given Gap's recent disappointing sales and decision ...

The Work: New Campaigns - The World

(formerly Chiat\Day San Francisco), who previously worked on the brand at FCB. Levi Strauss said ...

Beckham shows his balls in 100ft Armani poster

SAN FRANCISCO - David Beckham has stripped down to his underwear again for an Armani ad, which

The Week: City news - Hainer slams activists

, to take a political stance against the Chinese government. The pressure group Reporters Sans Frontieres

Adidas head slams critics of its support of Beijing Olympic Games

Adidas is a sponsor of the 2008 Beijing Olympic Games, the build up to which has been overshadowed by a series of protest activities from numerous pressure groups around the world. Pressure group Reporters Sans Frontiere (also know as Reporters without Borders) has bought shares in each of the sponsors ...

David Beckham stars in Adidas Euro 2008 ad campaign

Stars including Kaka, Lionel Messi, Stephen Gerrard and David Beckham all feature in the 12-episode web series. The ads show the football players being sent on missions to Andorra, San Marino and the Isles of Scilly to inspire local teams. Richard Bullock, executive creative director at 180 Amsterdam ...

David Beckham and Jose Mourinho coach local teams in Adidas' Euro 2008 campaign

Rather than focus on Europe s top national teams, the sporting goods manufacturer has shifted its attention to less well-known teams. The ads star Adidas brand ambassadors including Ricardo Kaka, Leo Messi, Steven Gerrard, Robin van Persie and David Beckham, who visit and coach local teams in Andorra, San ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.