The Marketing Profile: Nigel Parrott of Daniels Group
08 Dec 2009 | by Amy Golding
to crack the US before it was bought by Daniels, and even opened a shop in San Francisco. However ...
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Average American consumes 100,000 words of info on a daily basis
10 Dec 2009 | by Staff
The 'How Much Information?' study has been published by the University of California, San Diego, and looks at US media consumption ranging from a cinema visit and talking on a mobile phone, to computer ... at UC San Diego's School of International Relations and Pacific Studies, said: "The total volume of 3 ...
Lurpak drafts brand guide
08 Dec 2009
Consultancy Golden was briefed to develop a guidelines book and a bespoke font, Lurpak Sans. It has also created CGI models of the Lurpak butter block to ensure accurate replication of the trademark silver product in all activity. 'This is an important project for Arla,' said Thyth Jarvis, brand ...
Hearst to launch digital content store for publishing industry
04 Dec 2009 | by Jacquie Bowser
.com reports that Skiff will offer publications from Hearst-owned titles such as the San Francisco Chronicle ...
Stuart Wilson, MS&L UK: The purpose of integration
04 Dec 2009 | by Stuart Wilson, MS&L UK
-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso ...
New-Business Rankings: 4 December 2009
04 Dec 2009
.0 68.0 3 Asda, Wall's, San Miguel 3 3 Leo Burnett 50 ...
Sector Insight: Bottled water
02 Dec 2009 | by Jane Bainbridge
) 19 3 17 3 17 3 14 Perfectly Clear (Silver Spring) 15 3 14 2 13 2 18 San ...
Golden creates brand guidelines for Lurpak
01 Dec 2009 | by Jacquie Bowser
The brand guidelines have been created to ensure much higher levels of consistency across Lurpak's through-the-line communications. Golden, which was awarded the project after winning a three-way pitch, also created a bespoke font Lurpak Sans and CGI models of the Lurpak Classic Block so ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
