2006 Agency Excellence Survey: Cohn & Wolfe
24 Jul 2006
the firm's San Francisco outpost, and says, "[Clients] are … willing to take more chances ...
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Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
Now, marketers are taking an extra step to go above and beyond technological capabilities to organically deliver their messages sans commercials. USA Today recently reported marketers creating shows in lieu of commercials to please TV watchers who don t want their shows interrupted by ads. Procter ...
DDB debuts BIG practice
25 May 2006 | by Randi Schmelzer
Long. Also on the leadership team is San Francisco-based CSR strategist and author Christine Arena. ...
Partida broadens outreach
23 Mar 2006 | by Michael Bush
press events in Houston and Dallas, and is looking into holding similar events in San Antonio and Austin ...
Avastin price issue complicates PR's role amid rising drug costs
27 Feb 2006 | by Beth Herskovits
SAN FRANCISCO, CA: Genentech has established the price for the off-label use of its colorectal
Sony remains resolute amid criticism of graffiti-aided PSP launch
05 Jan 2006 | by Andrew Gordon
onto the sides of buildings in cities including New York, Philadelphia, and San Francisco ... Ramos faxed a cease-and-desist letter to Sony Computer Entertainment's US division in San Mateo, CA ...
SBC taps Fleishman for help with post-merger rebranding as AT&T
23 Nov 2005 | by Mark Hand
SAN ANTONIO: SBC Communications, a longtime client of Fleishman-Hillard's, has tapped the agency
ESPN gains momentum by turning skeptics into fans
03 Oct 2005 | by Craig McGuire
From San Francisco to Southeast Asia, ESPN is "The Worldwide Leader in Sports," featuring a broad portfolio of multimedia entertainment assets that includes more than 50 properties. ESPN reaches into 88 million households across the globe each day. The network presents more than 5,100 live or original hours ...
'New York' launches September marketing campaign
01 Sep 2005 | by Erica Iacono
at the Feast of San Gennaro in Little Italy. She noted that the constantly changing nature of the campaign ...
Consumer Media Relations: The waiting game
15 Aug 2005 | by Erica Iacono
unpredictable turns before providing the big payoff. When San Francisco-based Fineman PR began working ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
