Diary: Pick of the week - Saatchi & Saatchi/San Miguel
18 Aug 2011
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
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Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
San Miguel in premium shift
26 Jul 2011 | by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
The World: San Francisco - Publicis hires Liss as new chief of strategy
23 Oct 2009
Liss joins the agency from TBWA\Chiat\Day Los Angeles, where she was the director of strategy and planning. She will be based in Hal Riney's San Francisco office, and will report to Kristi D. VandenBosch, the chief executive of Publicis & Hal Riney. During her time at TBWA\Chiat\Day, Liss oversaw a 30-person ...
The World: San Francisco - McCann hands regional role to Detweiler
09 Oct 2009
Detweiler will take on his new position in November, and will be responsible for leading the creative output across all of the McCann-branded agencies within the region, including the New York and San Francisco shops. He will be based in McCann's San Francisco office, and will work closely with Robert ...
The World: San Francisco - Foutz steps up to Publicis client services post
28 Aug 2009
Publicis & Hal Riney has promoted its group account director, Kathleen Foutz, to the new role of director of client services.
The World: San Francisco - Crispin Porter lands Windows phone brief
21 Aug 2009
Microsoft has shifted its Windows phone account out of McCann Erickson and into Crispin Porter & Bogusky without a pitch.
US Cellular 'believe in something better' by Publicis & Hal Riney San Francisco
19 Aug 2009
Publicis & Hal Riney has created two new spots for the "believe in something better" campaign for US Cellular.
The World: San Francisco - LePlae named as McCann Erickson president
31 Jul 2009
LePlae will take on his new position in mid-August and will be based out of the group's San Francisco office. He will be responsible for all of the McCann-branded agencies in the North America region, with the exception of McCann New York. Eric Keshin, the chief operating officer of McCann Worldgroup, said: "Robert ...
San Miguel targets commuters with magazine launch
27 May 2009
San Miguel, the Spanish beer brand, is targeting commuters with the launch of a 16-page magazine
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Campaign Jobs
- Insight Manager - Consumer Elizabeth Norman International £39000 - £45000 per annum + Benefits, West London
- Assistant General Manager, Sales & Business Development (Sweater) Michael Page International , Shenzhen
- Trade Marketing Manager Michael Page International , Shanghai
- Business Development Director - China Region Michael Page International , Shanghai
- Customer Service Manager Michael Page International , Shenzhen
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
