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KLM launches nine-month Facebook initiative

The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York, Lisbon, Rio de Janeiro, Vancouver, Berlin, San Francisco, Amsterdam and Havana. The videos give users ...

BA launches Facebook app for destination discovery

, Berlin and San Francisco. BA staff and cabin crew will be able to access the itineraries and comment ...

Power 100: 100 to 50

's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...

Butlin's launches campaign to target busy mums

s 'Dust in the Wind', newly recorded by the music artist San a. In the ad, the song appears to be played ...

Mayor's office to roll out new 'classic' brand identity

for the capital. It is now understood that the plain sans-serif typeface introduced by Visit London in 2008 ...

Plans to dramatically increase air passenger duty will hit premium economy and long-haul flights

to travel to the Caribbean than to San Francisco or Hawaii, both of which share the same banding as Egypt ...

Visit London campaign targets American tourists

of the city to explore. The ads will target consumers in New York, Chicago, Miami, Los Angeles and San ...

Visit London highlights value for money in North American campaign

, print and online in key cities including New York, Chicago, Miami, Los Angeles and San Francisco ...

The Work: New Campaigns - The world

the Italian car-maker with the campaign to free the imprisoned Burmese activist Aung San Suu Kyi. A former Nobel Peace Prize winner, Aung San Suu Kyi is conspicuous by her absence in a commercial produced ... rebels last year after six years in captivity. The final car, which should have carried Aung San Suu ...

When personalities become bigger than their brands

Take pity on the Apple PR machine: no amount of technological wizardry or innovation at last week's Macworld show in San Francisco was ever going to draw media attention away from the persistent rumours about the health of the brand's chief executive, Steve Jobs. The fact that it had already been announced ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.