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Technology: The Week in Technology

AUTONOMY, the multi-billion pound software giant with headquarters in Cambridge in the UK and San Francisco, has dropped its long-standing PR agency Bite Communications. The company, which describes its mission as 'using software to manage information technology and make it more human-friendly', is now ...

Opinion: Apple has underestimated online outrage

show in San Francisco last week - has no doubt been irritating the hell out of Apple's corporate comms ...

INTERNATIONAL BRIEFS: GCI appointed

Jeff Hunt in Austin, while GCI San Francisco president Rick Rice heads the corporate work.

INTERNATIONAL: Lewis dedicates £1.4m to growth in the US market

SAN DIEGO: Technology agency Lewis PR has committed £1.4m to marketing and expansion in the US...Lewis founder and CEO Chris Lewis said he aims to double the US staff headcount during the next nine months and boost revenues to nearly £3.5m. The agency, which has offices in San Diego and Boston ... the Lewis brand in the tech market. Lewis said the marketing team, which will be based in San Diego ...

INTERNATIONAL: GDB to help teach Hispanic markets Microsoft benefit

, Chicago, New York, and San Antonio. The meetings are designed to drive home the message that the PC ...

INTERNATIONAL: Cisco radio station to boost comms

SAN JOSE, CA: Cisco Systems has launched a radio station on its news channel website, News@Cisco.com, in a bid to boost its position as a technological innovator and inform customers and the media about its staff. Cisco already uses The FeedRoom, a broadband news company, to broadcast video ...

INTERNATIONAL: Dell Computers Americas PR brief goes to GCI Group

offices in Boulder, Dallas, San Francisco, New York City, Chicago, and Toronto. But Hunt expects ...

GLOBAL ROUND-UP: News in brief

SAN FRANCISCO: Tech PR agency Text 100 has won a global brief for Brio Technology, which provides business intelligence and analytical solutions for the Fortune 1000. Text will work on a ... 's decision to consolidate its worldwide PR with one agency. Text will head the account from its San ...

TDK Systems picks Lewis for pan-European remit

market, which may make use of Lewis's offices in San Diego and Boston. The account was won ...

INTERNATIONAL: PlayStation2 is H&K's latest big name for US West Coast

SAN FRANCISCO: Sony has transferred the bulk of its PR business for PlayStation2 from Fleishman-Hillard (F-H) to Hill & Knowlton (H&K). F-H had handled Sony Computer Entertainment of America's (SCEA ... out of its San Francisco office, with support from Los Angeles. The total value ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.