DLKW Lowe hires creatives Theo Bayani and Miguel Gonzalez
24 Nov 2011 | by Matt Williams
DLKW Lowe has hired TBWA\London's Theo Bayani and DDB UK's Miguel Gonzalez to boost its creative
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Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
Diary: Pick of the week - Saatchi & Saatchi/San Miguel
18 Aug 2011
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
San Miguel 'a life well lived' by Saatchi & Saatchi
05 Aug 2011
San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien
San Francisco-based PR firm opens office in London amid global expansion
04 Aug 2011 | by Nikki Wicks
in San Francisco and has several offices across the US. Susanna Hughes, a British national who was based at the firm s San Francisco office from 2007 to 2010, has been appointed as director of the new ...
San Miguel launches 'life well lived' campaign
03 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
San Miguel, the Spanish lager brand, has launched a new ad called "a life well lived", created...The 60-second ad, which broke last night (2 August), cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through. It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new ...
San Miguel in premium shift
26 Jul 2011 | by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
BondPR International merges US operations with San Francisco's Rainemakers
07 Jun 2010 | by Kate Magee
, an agency based in San Francisco..... She will report to BondPR group CEO Tom Burgess, who said: We looked at number of options in San ...
ITN Productions appoints Miguel Tatay as head of mobile
12 May 2010 | by Arif Durrani
ITN Productions has appointed 4th Screen Advertising's Miguel Tatay as its first head of mobile.
The World: San Francisco - Publicis hires Liss as new chief of strategy
23 Oct 2009
Liss joins the agency from TBWA\Chiat\Day Los Angeles, where she was the director of strategy and planning. She will be based in Hal Riney's San Francisco office, and will report to Kristi D. VandenBosch, the chief executive of Publicis & Hal Riney. During her time at TBWA\Chiat\Day, Liss oversaw a 30-person ...
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