to remove filtersThe Work: New Campaigns - UK
04 Apr 2008
the new range of Tropicana smoothies Creative agency: DDB Writer: Pablo Arellano Art director: Miguel ...
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The World: The dynamic duo who rode to their own rescue
18 Apr 2008 | by Ann Cooper
This month, the San Francisco-based agency Goodby, Silverstein because the way to convince the press, the industry and cynical people is just to be really, really factual," he says. According to Goodby: "He numerically lined up the kind of work we were doing vis-a-vis the kind of people that we had ...
The World: San Francisco - Microsoft kicks off $300m pitch for new brief
23 Nov 2007
Microsoft has begun a pitch for a $300 million consumer creative account. McCann Erickson, the incumbent agency on most of Microsoft's business, is understood to be pitching; Crispin Porter & Bogusky is also said to be involved.
The World: San Francisco - Nielsen to buy mobile measuring company
06 Jul 2007
The deal, which will be completed later this year, if the US government gives it the go-ahead, reflects the trend by telecom groups to evolve into media companies in their own right. Telephia, based in San Francisco, measures marketshare among telecom companies, and can calculate how consumers ...
The World: San Francisco - Goodby scoops $1.2bn Sprint Nextel account
06 Apr 2007
Sprint Nextel, the third-largest mobile provider in the US, has hired Goodby, Silverstein & Partners to handle its $1.2 billion assignment.
The World: San Francisco - US consumers unwilling to receive phone ads
23 Mar 2007
Most US consumers do not want to receive ads on their phones, but they could be persuaded to change their minds by a cash incentive, according to new research.
The World: San Francisco - AT&T sues Time Warner Cable over ad campaign
09 Mar 2007
The legal action follows the appearance of a TV print campaign and even an aircraft with a banner flying over AT&T's headquarters in San Antonio, Texas. One of the print ads says: "If you're an AT&T customer, you're paying more in fees than with Time Warner Cable Digital Phone." AT&T has filed a suit ...
Furore over Fred/Farid start-up
13 Oct 2006 | by John Tylee
BBH for Goodby Silverstein in San Francisco. May 2005: Lured back to France by Publicis Groupe ...
The World: San Francisco - Universal hands Soldano global Microsoft role
28 Apr 2006
Universal McCann has appointed Steve Soldano (pictured) to the position of global managing partner on its Microsoft account.
McCann Erickson and Publicis Dialog share HP European briefs
16 Mar 2006 | by by James Hamilton
Silverstein Partners in San Francisco. Publicis Dialog has won the marketing services, including direct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
