Diary: Pick of the week - Saatchi & Saatchi/San Miguel
18 Aug 2011
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
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Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
San Miguel, the Spanish lager brand, has launched a new ad called "a life well lived", created...The 60-second ad, which broke last night (2 August), cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through. It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new ...
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