Asics kicks off £50m global pitch
27 Oct 2011 | by Anne Cassidy
million on advertising. The brand s roster of agencies includes Vitro, the San Diego-based shop ...
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Asics appoints 180 Amsterdam as global ad agency
12 Jan 2012 | by Anne Cassidy
180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop ...
Gap calls $300m media planning and buying review
20 May 2010 | by Ian Darby
The retailer's procurement team, based at its San Francisco headquarters, is thought to have approached networks about contesting a review for the business that is expected to embrace Europe, North America and the Far East. Omnicom's PHD is the incumbent on the business in Europe and the US ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
