Nearly 40 years ago, Doris and Don Fisher opened the world's first Gap store in San Francisco with the idea that they wanted to 'make it easier to find a pair of jeans'. It is a principle Mr Fisher, now Gap's chairman emeritus, says the firm is still committed to. Given Gap's recent disappointing sales and decision ...
Adidas is a sponsor of the 2008 Beijing Olympic Games, the build up to which has been overshadowed by a series of protest activities from numerous pressure groups around the world. Pressure group Reporters Sans Frontiere (also know as Reporters without Borders) has bought shares in each of the sponsors ...
Rather than focus on Europe s top national teams, the sporting goods manufacturer has shifted its attention to less well-known teams. The ads star Adidas brand ambassadors including Ricardo Kaka, Leo Messi, Steven Gerrard, Robin van Persie and David Beckham, who visit and coach local teams in Andorra, San ...
protests earlier this month in San Francisco, where it hung banners from the Golden Gate Bridge ...
, and the 90s by the emergence of specialist brands such as San Marco pizza and Linda McCartney, both of which ...
Sony Bouncing a load of balls down the streets of San Francisco is not the most conventional way ...
, believes that there may be greater dividends in following Nestle s approach for its San Pellegrino water ...
LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing...S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...
meningitis, by a team from Medecins Sans Frontieres. Once the Pfizer team had ended its mission ...
. San Miguel uses neither humour nor shock, but emotions. The ad seeks to capture Latin passion, which ... that he is just one of many she has hooked. Life's like that. Spanish friends tell me San Miguel does ... after two hours of Star Wars, I welcomed something lighter in the form of a glass of San Miguel to drink ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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