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The World: San Francisco - Publicis & Hal Riney wins $70m WellPoint

The agency won a pitch against three WPP Group agencies: Young & Rubicam and Grey Worldwide (both in San Francisco) and Ogilvy & Mather (Culver City, California). DDB Worldwide in Los Angeles, McCann Erickson in San Francisco and the incumbent, RPA in Santa Monica, were all knocked out in the first round ...

BORDER LINES: SAN FRANCISCO Bulletin opens on west coast

On-line and broadcast PR agency Bulletin International has opened a new office in San Francisco...On-line and broadcast PR agency Bulletin International has opened a new office in San Francisco. The Silicon Valley operation will be headed by Rana Dasgupta, Bulletin s recently-appointed senior vice-president who has worked for the company in London, New York, and Asia. Dasgupta, in charge of four staff ...

INTERNATIONAL: San Paolo-IMI enlists aid of Barabino in takeover fight

MILAN: Italy s second-largest banking group San Paolo-IMI has appointed Italy s largest PR agency...MILAN: Italy s second-largest banking group San Paolo-IMI has appointed Italy s largest PR ... and Partners, should San Paolo make a counter offer, the deal could also lead to an advertising campaign ... for Olivetti in its takeover bid for Telecom Italia earlier this year. San Paolo s integration with INA ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.