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Profile: Credit worthy - Najlaa Taqi-Eddin, Managing director and chief marketing officer, GE Money

status. Though born and raised in the US, in San Francisco, Taqi-Eddin has experience of launching a ... Reserve Bank, San Francisco, US 1992-2002 Various marketing roles, including UK chief marketing officer ...

Swiftcover.com backs F1 on ITV

The multimillion-pound deal, swiftcover.com's first sponsorship venture, includes broadcast sponsorship of races and qualifying stages on ITV1, as well as highlights on ITV4. The sponsorship starts in time for the fourth race of the season, the Imola Grand Prix in San Marino on 23 April. Swiftcover ...

Swiftcover.com backs Formula 1 coverage on ITV

The multimillion-pound deal, Swiftcover.com's first sponsorship venture, includes broadcast sponsorship of races and qualifying stages on ITV1, as well as highlights on ITV4. The sponsorship starts in time for the fourth race of the season, the Imola Grand Prix in San Marino on April 23. Swiftcover ...

Design Awards: Annual reports

photography. Quotes in bold sans-serif text started on one spread and continued on the next, giving ...

Direct mail: Fiscal policy

to produce more targeted campaigns. The San Francisco-based software company claims that it can reduce ...

NEW MEDIA: News in brief

Marketing Drive, the global marketing agency, has created an interactive division called Digital Drive. Its initial clients include DaimlerChrysler, Lufthansa, Abbey National, Oneswoop and Gillette. The division has its headquarters in London and offices in New York, Sydney, Toronto, Paris and San Francisco. ...

NEW MEDIA: News in brief

Marketing Drive, the global marketing agency, has created an interactive division called Digital Drive. Its initial clients include DaimlerChrysler, Lufthansa, Abbey National, Oneswoop and Gillette. The division has its headquarters in London and offices in New York, Sydney, Toronto, Paris and San Francisco. ...

Egg creates 'Rob' for pounds 3m TV push

on October 16. Egg has also revamped its web site through agency March First in San Francisco. The site ...

NEW MEDIA: Briefs

of the account management team at Lot21 Interactive advertising in San Francisco. TDK has launched ...

Briefs

and San Marco pizza brands....McCartney and San Marco pizza brands. BT Global Business Markets, the BT division which specialises ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.