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Consumers use social commerce to validate purchases with peers

computer to the smartphone era people are connecting to their networks wherever they are." In San ...

Why Levi's went global with its latest campaign

dedicated to craftsmanship and follows the launch of print, photo and film workshops in San Francisco, New ... of progress' - Levi's jeans, to the rest of us - heads off to return to San Francisco. BECCA VAN DYCK ... .' While she is based in San Francisco, Van Dyck's global role involves a substantial amount of travel ...

Power 100: 100 to 50

's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...

Mark Ritson on Branding: Levi's 501 comes back in fashion

to San Francisco following the California Gold Rush. He met Jacob Davis, a tailor, and together ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.