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to be sensitive to the sans-culottes). That's why simply badging a watch with a celebrity isn't working. Omega ...
Nearly 40 years ago, Doris and Don Fisher opened the world's first Gap store in San Francisco with the idea that they wanted to 'make it easier to find a pair of jeans'. It is a principle Mr Fisher, now Gap's chairman emeritus, says the firm is still committed to. Given Gap's recent disappointing sales and decision ...
Adidas is a sponsor of the 2008 Beijing Olympic Games, the build up to which has been overshadowed by a series of protest activities from numerous pressure groups around the world. Pressure group Reporters Sans Frontiere (also know as Reporters without Borders) has bought shares in each of the sponsors ...
Rather than focus on Europe s top national teams, the sporting goods manufacturer has shifted its attention to less well-known teams. The ads star Adidas brand ambassadors including Ricardo Kaka, Leo Messi, Steven Gerrard, Robin van Persie and David Beckham, who visit and coach local teams in Andorra, San ...
Some I know become apoplectic when confronted by font crime - using Comic Sans on a car number plate, for example. Even if said car had just ram-raided a bank, their eyes would go to the offending lettering before they clocked the shattered glass. Font application is usually a disciplined affair ...
products, harks back to a 60s road racing team sponsored by French aperitif San Raphael. It is a formula ...
. The agency's San Quentin line is based on designs by young London designers and illustrators, with the first
: Mintel TIMELINE - LEVI'S 1853: Levi Strauss, a 24-year-old Bavarian immigrant, arrives in San ...
at San Lorenzo, partying with the likes of Liz Hurley to launch the latest fashion collection.
played out in its 4171 stores across the globe. Earlier this week the San Francisco- based retailer ... and his wife Doris in 1969, The Gap was a San Francisco store that sold nothing but Levi's and records ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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