Search results for San Miguel

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Consumers use social commerce to validate purchases with peers

computer to the smartphone era people are connecting to their networks wherever they are." In San ...

Asics appoints 180 Amsterdam as global ad agency

180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop ...

Asics kicks off £50m global pitch

million on advertising. The brand s roster of agencies includes Vitro, the San Diego-based shop ...

Why Levi's went global with its latest campaign

dedicated to craftsmanship and follows the launch of print, photo and film workshops in San Francisco, New ... of progress' - Levi's jeans, to the rest of us - heads off to return to San Francisco. BECCA VAN DYCK ... .' While she is based in San Francisco, Van Dyck's global role involves a substantial amount of travel ...

Power 100: 100 to 50

's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...

Gap calls $300m media planning and buying review

The retailer's procurement team, based at its San Francisco headquarters, is thought to have approached networks about contesting a review for the business that is expected to embrace Europe, North America and the Far East. Omnicom's PHD is the incumbent on the business in Europe and the US ...

Swatch

to be sensitive to the sans-culottes). That's why simply badging a watch with a celebrity isn't working. Omega ...

Gap founder Donald Fisher dies after cancer battle

and music store called The Gap (named for "the generation gap") in San Francisco. A life-long resident of San Francisco, Fisher was often credited with inventing the speciality retail category, although he ...

Harris Tweed manufacturer cuts Scottish branding from US campaign

and shortbread, said customers had visited its store in San Francisco to ask for an explanation of the Scottish ...

Mark Ritson on Branding: Levi's 501 comes back in fashion

to San Francisco following the California Gold Rush. He met Jacob Davis, a tailor, and together ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.