Asics kicks off £50m global pitch
27 Oct 2011 | by Anne Cassidy
million on advertising. The brand s roster of agencies includes Vitro, the San Diego-based shop ...
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Asics appoints 180 Amsterdam as global ad agency
12 Jan 2012 | by Anne Cassidy
180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop ...
Why Levi's went global with its latest campaign
05 Aug 2011 | by Nicola Clark
dedicated to craftsmanship and follows the launch of print, photo and film workshops in San Francisco, New ... of progress' - Levi's jeans, to the rest of us - heads off to return to San Francisco. BECCA VAN DYCK ... .' While she is based in San Francisco, Van Dyck's global role involves a substantial amount of travel ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...
Gap calls $300m media planning and buying review
20 May 2010 | by Ian Darby
The retailer's procurement team, based at its San Francisco headquarters, is thought to have approached networks about contesting a review for the business that is expected to embrace Europe, North America and the Far East. Omnicom's PHD is the incumbent on the business in Europe and the US ...
Swatch
10 Mar 2010 | by Jeremy Lee
to be sensitive to the sans-culottes). That's why simply badging a watch with a celebrity isn't working. Omega ...
Gap founder Donald Fisher dies after cancer battle
28 Sep 2009 | by Jacquie Bowser
and music store called The Gap (named for "the generation gap") in San Francisco. A life-long resident of San Francisco, Fisher was often credited with inventing the speciality retail category, although he ...
Harris Tweed manufacturer cuts Scottish branding from US campaign
14 Sep 2009 | by Jacquie Bowser
and shortbread, said customers had visited its store in San Francisco to ask for an explanation of the Scottish ...
Mark Ritson on Branding: Levi's 501 comes back in fashion
18 Aug 2009 | by Mark Ritson
to San Francisco following the California Gold Rush. He met Jacob Davis, a tailor, and together ...
Ray Ban 'yarn ball' by Cutwater
05 May 2009
The hills of San Francisco are once again the setting for a ball-themed ad, but this time two guys
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