Heineken rolls out responsible drinking digital campaign
12 Dec 2011 | by Sarah Shearman
to enjoy sunrises in four cities London, San Francisco, Ho Chi Minh City and Rio de Janeiro. Prior ...
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Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
Which ads were most shared in 2011?
09 Dec 2011 | by Ben Hall
,458,180 shares 6. 20th Century Fox 'apes will rise' by Mekanism San ...
Brands pledge to avoid promoting unhealthy products to kids online
28 Nov 2011 | by Matthew Chapman
, Unilever, Estrella-Maarud, Intersnack, Lorenz Snack-World, Procter Gamble, The Chips Group, Unichips, San ...
Diary: Pick of the week - Saatchi & Saatchi/San Miguel
18 Aug 2011
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
San Miguel 'a life well lived' by Saatchi & Saatchi
05 Aug 2011
San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien
Appointment to view: the best beer ads of all time?
04 Aug 2011 | by Sarah Johnson
Following San Miguel's latest TV ad this week, Brand Republic has provided the pick of the some
San Miguel launches 'life well lived' campaign
03 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
San Miguel, the Spanish lager brand, has launched a new ad called "a life well lived", created...The 60-second ad, which broke last night (2 August), cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through. It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new ...
San Miguel in premium shift
26 Jul 2011 | by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...
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