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Carat wins Gap's $100m US media planning account

The pitch shortlist included Publicis Groupe's Starlink, WPP Group's Mediaedge:cia, independent Palisades and the buying incumbent, Omnicom Group's PHD. The assignment includes the main Gap range along with Gap Body, Baby Gap, Gap Maternity and Gap Kids. The San Francisco-based firm put the account up ...

Helen Dickinson on retail: There's always another peak to climb

a small mountaineering equipment retail operation in San Francisco. Two years later, the firm began ...

50 Years of Fame: Brandfame - Burger King

often being a key element in its ads. A 1996 campaign, for example, featured a San Francisco mime artist ...

The World: Los Angeles - Old Navy awards task to Deutsch Los Angeles

Deutsch LA pitched for the business against the San Francisco-based independent agency Eleven Inc. and the New York-based Taxi. The appointment follows the announcement earlier in the year that creative duties on the Old Navy account, worth $180 million a year, would be decided on a seasonal basis. The New ...

The World: San Francisco - Old Navy drops Deutsch from $178m account

The US clothes retailer Old Navy, which is owned by The Gap, has responded to declining sales by ditching Deutsch Los Angeles as its agency of record.

Profile: Makeover man - Andy King, Global marketing director, The Body Shop

- he describes with relish going to one of the store's At Home parties in San Francisco. 'It was a hoot ...

This week: Marketing news from the national press

with complaints after it screened ads just as the San Marino Grand Prix neared its climax. With three laps to go ...

Joss Stone debut Gap ad campaign details free music downloads

on Thursday, were created by the San Francisco-based clothes retailer's agency Laird + Partners. They are due ...

US environmentalists target Victoria's Secret over catalogue waste

's Secret's parent company, said he had only heard of the San Francisco store being picketed. The San ... spokesman, told the San Francisco Business Times that clearance catalogues are printed on 80% post ...

The World: Can Y&R get back on track in the US market?

. The San Francisco office also picked up another Cadbury Schweppes brand, Sunkist ($7.5 million ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.