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Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

computer to the smartphone era people are connecting to their networks wherever they are." In San ...

Groupon buys data start-up Adku to boost personalisation

07 Feb 2012 | by Sarah Shearman

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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