Media: Strategy of the Week - San Miguel evokes Spanish life with London fiesta
22 Oct 2004 | by Kate Nicholson
, is it enough to rely on foreign origins as their main selling point? San Miguel recently launched a £4 ... of Barcelona and Madrid. We needed to position San Miguel clearly in the authentic Spain, a place where people ... Miguel to reach urban dwellers aged between 25 and 34 with live events, created by Avison. San Miguel ...



