US Cellular 'believe in something better' by Publicis & Hal Riney San Francisco
19 Aug 2009
Publicis & Hal Riney has created two new spots for the "believe in something better" campaign for US Cellular.
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San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien
Publicis & Hal Riney has created two new spots for the "believe in something better" campaign for US Cellular.
San Miguel is using Brando to promote its 'Hidden Depths' series of music and media events...for Hidden Depths, which acts as a powerful communication tool', said San Miguel brand manager Elena Iborra. ...
Ogilvy & Mather has won the San Miguel beer account in Hong Kong and southern China after a tough...LONDON (Brand Republic) - Ogilvy & Mather has won the San Miguel beer account in Hong Kong and southern China after a tough four-way pitch. O&M is charged with re-invigorating the brand and extending its market presence. Others involved in the pitch were Euro RSCG, Publicis Adlink and the incumbent ...
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing...S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
San Miguel, the Spanish lager brand, has launched a new ad called "a life well lived", created...The 60-second ad, which broke last night (2 August), cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through. It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new ...
San Miguel, the Spanish beer brand, is targeting commuters with the launch of a 16-page magazine
LONDON - Carlsberg is launching a £7m campaign to promote its recently acquired San Miguel brand...drinkers should take their time and savour San Miguel with friends at the end of a busy week. The work ... by San Miguel's more premium look on the European mainland. The campaign is the first since Carlsberg took over UK marketing and distribution for San Miguel from Heineken and Scottish Newcastle last ...
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