26 Jul 2011
| by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates.
The previous ...
30 Jan 2012
| by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ...
and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel.
The UK launch is being supported with a 6m ...
12 Mar 2009
| by Ed Kemp
LONDON - Carlsberg UK has hired Saatchi & Saatchi as its lead agency to promote its San Miguel beer
20 May 2009
| by Becky Wilkerson
LONDON - Medécins Sans Frontières has launched a campaign to raise awareness of the charity's work...weeks. Press executions will follow in June. Med cins Sans Fronti res is an international, medical ...
02 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
in the off-trade, according to Nielsen, are Peroni Nastro Azzurro and San Miguel, both with sales of 70.2m ...
18 May 2010
| by Gemma Charles
, marketing, and distribution of Spanish lager San Miguel at the end of 2008 from Heineken UK. Then ...
27 Apr 2012
| by John Reynolds
and has been replaced by Asia-Pacific zone president Miguel Patricio.
28 May 2009
| by Fiona Ramsay
LONDON - Music-streaming service Spotify is today unveiling its first mobile phone demo at San
07 Mar 2012
| by Matthew Chapman
With speculation running rife that Apple is to unveil a successor to the iPad 2 at an event in San
29 Feb 2012
| by Ed Owen
in San Francisco on 7 March, which strongly hints at the unveiling of the iPad 3.