23 Jan 2007
| by by Staff
LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing...S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...
24 Jan 2007
San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing as a...S&N has appointed Brandhouse, without a pitch, to develop a brand
strategy for the lager, while an unnamed Spanish agency will revamp its
packaging. A spokesman for S&N said lager brands need refreshing frequently because
they operate in a crowded market. San Miguel's off-trade sales increased by 27 ...
08 Sep 2004
Spanish lager San Miguel is to spend £4m on its biggest advertising campaign to date to boost its...to position San Miguel clearly in the "authentic Spain" category.'
Media planning and buying ...
24 Jun 2008
San Miguel is rolling out its Hidden Depths series of music and media events to target young, city
27 May 2009
San Miguel, the Spanish beer brand, is targeting commuters with the launch of a 16-page magazine
22 Aug 2002
Bulmers-owned San Miguel plans to own the 'spirit of Spanishness'
with a £2m marketing campaign
25 May 2005
| by Chris Arnold, Executive creative director, BLAC
. San Miguel uses neither humour nor shock, but emotions. The ad seeks to capture Latin passion, which ...
that he is just one of many she has hooked. Life's like that.
Spanish friends tell me San Miguel does ...
after two hours of Star Wars, I welcomed something lighter in the form of a glass of San Miguel to drink ...
13 Nov 2003
| by Emily Rogers
Scottish Newcastle is re-considering the 2m creative advertising account for San Miguel...not created any fresh work for San Miguel.
Prior to the centralisation of the Bulmers account into Leo Burnett, Abbott Mead Vickers BBDO created ads for the San Miguel brand.
San Miguel is the UK's best ...
on the North of England.
A spokeswoman for San Miguel said the advertising investment would be maintained ...
20 Oct 2004
San Miguel with a draught and bottled offering.
22 May 2003
| by Tania Mason
Bulmers is splashing vivid images of Spanish festivals over the outer packs of its San Miguel...The packs, designed by Boxer, dovetail with the latest San Miguel advertising campaign, which ran ...
of covering the packs with art by Spanish artists, but licensing problems made this too difficult.
San Miguel is the UK's best-selling Spanish lager and competes with premium beers such as Grolsch ...