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LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing...S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...
. San Miguel uses neither humour nor shock, but emotions. The ad seeks to capture Latin passion, which ... that he is just one of many she has hooked. Life's like that. Spanish friends tell me San Miguel does ... after two hours of Star Wars, I welcomed something lighter in the form of a glass of San Miguel to drink ...
HTW, which already works on the S N brands San Miguel, Kronenbourg and Baltika, won the business in a pitch against Lida, Poulter Partners and Juice. The agency will develop a multichannel ... , said: "We do cinema and TV for San Miguel, sales promotion for Kronenbourg, strategy for Baltika ...
s other Scottish Newcastle brands, which include Kronenbourg 1664 and San Miguel. The expected move ...
. Jazzing things up Angas Brut, San Miguel Beer and The Daily Telegraph are to each sponsor a night ...
the US arm of the agency s web design division, Netcoms. It will be run from H s San Francisco office...Jeff Raleigh, a senior consultant in corporate communications at Hill and Knowlton is to launch the US arm of the agency s web design division, Netcoms. It will be run from H s San Francisco office. Netcoms clients include Schweppes, Shell and Roche. Netcoms chairman Anthony Burgess-Webb said applying ...
Britain's Bartle Bogle Hegarty has been named the Grand Prix Winner of the Jay Chiat Planning Award at the Association of American Advertising Agencies Account Planning Conference.
Goodby Silverstein & Partners has been chosen to handle strategic oversight and global marketing for Elizabeth Arden.
The US clothes retailer Old Navy, which is owned by The Gap, has responded to declining sales by ditching Deutsch Los Angeles as its agency of record.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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