Magners 'there's method in the magners' by The Red Brick Road
26 Mar 2010
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San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien
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Ogilvy & Mather has won the San Miguel beer account in Hong Kong and southern China after a tough...LONDON (Brand Republic) - Ogilvy & Mather has won the San Miguel beer account in Hong Kong and southern China after a tough four-way pitch. O&M is charged with re-invigorating the brand and extending its market presence. Others involved in the pitch were Euro RSCG, Publicis Adlink and the incumbent ...
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing...S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.