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Sony and Bank of Scotland

Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote...Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote the launch of the companies new branded credit card, SonyCard. The campaign takes in direct mail, national and lifestyle press, as well as web activity. The mail push will target existing consumers across the Sony ...

Campaign Casebook: Broadband for Scotland

in Scotland. This was hampering the development of the country's economy, which made raising levels...have taken several years. This campaign meant Scotland accelerated its broadband access within six ... by May last year, only 53% of Scotland's population had access. The Scottish Executive began a £24m ...

CIA Scotland lands Halifax brief

CIA Medianetwork Scotland has picked up the offline portion of the launch brief for Halifax...CIA Medianetwork Scotland has picked up the offline portion of the launch brief for Halifax s internet banking service Intelligent Finance. The agency has been appointed alongside Quantum New ... business will be overseen by Graham Milne, CEO of CIA Medianetwork Scotland, who will run a team of three ...

DIRECT CHOICE: BT Broadband

Ever been away for a fortnight, then instantly regretted it when you see the mountain of mail waiting for you?

DIRECT CHOICE: BTOPENWORLD

Here we go again, another mailing telling me I can get online quicker. Well, that is what I thought.

Trinity Mirror launches business freesheet in Scotland

LONDON - Trinity Mirror is to launch its first business freesheet in Scotland, dubbed Business 7...The freesheet will target young business professionals, but also aims to attract attention from senior executives and decision makers in key organisations across Scotland. The initial print run ... to complement the print title. According to Northrop: In Scotland, we have an extremely dynamic business ...

Direct brief: Learndirect Scotland chooses agency

Learndirect Scotland, the online learning network, has handed its direct marketing business to WWAV

Usability Professionals group opens branch in Scotland

EDINBURGH - Internet professionals working in Scotland will now have access to a new UK chapter...our work in Scotland, we've seen the number of usability professionals here is increasing rapidly ...

PUBLIC SECT0R: Technology Ventures Scotland

SCOTLAND: Technology Ventures Scotland, the job creation scheme funded by Scottish Enterprise and Scottish Higher Education Funding, has cranked up its online PR. It will send out its website-based publication to more than 1,500 e-mail addresses of Scotland-based business people and academics. ...

Learndirect Scotland targets small businesses with viral campaign

LONDON - Learndirect Scotland is launching a viral marketing campaign, targeting Scottish small...on to their colleagues. At the end of the game Coach Al explains that Learndirect Scotland for Business can help them ... on the link to the Learndirect Scotland for Business website . The campaign is being supported by online ... at Learndirect Scotland for Business, said: Our role is to enhance the competitiveness of small and medium sized ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.