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LONDON - EuroDirect has launched Cameo Scotland, a standalone classification system for segmenting...Cameo Scotland classifies the Scottish population at postcode level into 46 consumer types and 10 key marketing groups. The groups include: 1A - Wealthy couples and singles in executive apartments; 2B - Affluent couples and older families in large exclusive properties; 4E - Young white collar ...
-term gimmicks . Only 16% of Scotland s top 500 businesses operate a reward scheme according to a survey...Top Scottish companies are ignoring the trend toward loyalty schemes, viewing them as short-term gimmicks . Only 16% of Scotland s top 500 businesses operate a reward scheme according to a survey by database company Response Handling. ...
Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote...Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote the launch of the companies new branded credit card, SonyCard. The campaign takes in direct mail, national and lifestyle press, as well as web activity. The mail push will target existing consumers across the Sony ...
So imagine my delight when this parcel arrived on my desk. In a discrete brown wrapper is a wad of cash. Inside the cunningly paper-engineered wad is an offer from Bank of Scotland to improve your client's business banking deal. If it can't better their existing deal, it will give your client £500 ...
Capability Scotland has hired Target Direct Scotland to develop a three-year direct marketing
LONDON - Visit Scotland, the tourism agency for Scotland, has approached a number of agencies...-the-line advertising, which is handled by the Scotland-based agency 1576. WWAV Rapp Collins Scotland handles Visit Scotland s direct marketing business and BD Network looks after sales promotion. Visit Scotland wants to hire agencies with abilities to target specific audiences with different messages about what Scotland ...
LONDON - Learndirect Scotland has appointed WWAV Rapp Collins Scotland as its direct marketing...Davidson, Learndirect Scotland's consumer marketing manager, said: "We're keen to build on our current direct marketing activity and take this on to the next level." Learndirect Scotland's remit ... to the year." Alongside the main campaign there is also a campaign targeting businesses, Leardirect Scotland ...
LONDON - DMA Scotland has appointed David Metcalfe, head of wholesale banking development at Lloyds...and corporate markets. Before Scottish Widows, he worked in the Bank of Scotland's corporate banking division ...
LONDON - The DMA in Scotland has appointed Yvonne Balfour, managing director of Edinburgh...She succeeds David Metcalfe, head of wholesale banking development at Lloyds TSB Scotland. Metcalfe has moved to a new role as deputy chairman of DMA UK, but will continue his work as a DMA Scotland ... within business in Scotland. Yet to ensure a strong future for the industry, we need to continue ...
Learndirect Scotland, the online learning network, has handed its direct marketing business to WWAV
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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