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EuroDirect launches Cameo Scotland

21 Jun 2006 | by by Daniel Farey-Jones

LONDON - EuroDirect has launched Cameo Scotland, a standalone classification system for segmenting...Cameo Scotland classifies the Scottish population at postcode level into 46 consumer types and 10 key marketing groups. The groups include: 1A - Wealthy couples and singles in executive apartments; 2B - Affluent couples and older families in large exclusive properties; 4E - Young white collar ...

Business AM hits the streets of Scotland

20 Sep 2000

Swedish publisher Bonner today launches Business AM, a new Scottish daily newspaper which will join the market’s 21 existing titles.

WWAV Rapp Collins Scotland wins Learndirect task

25 Mar 2004 | by Jules Grant,

LONDON - Learndirect Scotland has appointed WWAV Rapp Collins Scotland as its direct marketing...Davidson, Learndirect Scotland's consumer marketing manager, said: "We're keen to build on our current direct marketing activity and take this on to the next level." Learndirect Scotland's remit ... to the year." Alongside the main campaign there is also a campaign targeting businesses, Leardirect Scotland ...

DMA Scotland appoints Metcalfe as new chairman

26 Jul 2004 | by Staff,

LONDON - DMA Scotland has appointed David Metcalfe, head of wholesale banking development at Lloyds...and corporate markets. Before Scottish Widows, he worked in the Bank of Scotland's corporate banking division ...

Scotland goes Underground in Highland Spring campaign

10 Jun 2003 | by Staff,

LONDON - Scotland is taking over the London Underground in July in a joint marketing campaign...Aimed at London Underground commuters, the Scotland Underground campaign breaks on July 2 ... . The ad campaign shows stunning landscapes of Scotland through the eyes of the Highland Spring bottle labels with the strapline "What life takes out, Scotland puts back". The campaign was created by Merle ...

Visit Scotland ties up with Crabbie's wine

13 Apr 2007 | by Alex Donohue

LONDON - Visit Scotland is to promote tourism in Scotland via a Crabbie's Green Ginger Wine on...in the North East of Scotland and a round of golf at the Murcar links. The promotional bottles will retail ... booklet containing money-off vouchers and details of tourist attractions across Scotland for the duration of the promotion. A spokeswoman for Visit Scotland said the Crabbie s wine promotion tied in with the Scottish ...

Navigator's Balfour takes chair of DMA Scotland

25 Jan 2007 | by by Daniel Farey-Jones

LONDON - The DMA in Scotland has appointed Yvonne Balfour, managing director of Edinburgh...She succeeds David Metcalfe, head of wholesale banking development at Lloyds TSB Scotland. Metcalfe has moved to a new role as deputy chairman of DMA UK, but will continue his work as a DMA Scotland ... within business in Scotland. Yet to ensure a strong future for the industry, we need to continue ...

Former government adviser is BBC Scotland governor

17 Dec 2004 | by Staff,

of governors as national governor for Scotland...., for more than 10 years until 1993. Peat is currently group chief economist of the Royal Bank of Scotland ... , said: "Jeremy Peat will be an excellent representative of Scotland's licence-fee payers. His ... ." Peat, a fellow of the Chartered Institute of Bankers in Scotland, has been group chief economist ...

Scotland gets first creative advertising masters course

04 Aug 2005 | by by Joe Lepper

LONDON - The first creative advertising postgraduate course in Scotland is to launch next month...The MSc in creative advertising is to be run at Napier University, Edinburgh, with support from the Scottish IPA and is the first full-time course of its kind in Scotland to focus on creative skills of copywriting and art direction. Modules will cover campaign creation, advertising strategy and effectiveness ...

Trinity Mirror launches business freesheet in Scotland

04 Sep 2007 | by Jacquie Bowser

LONDON - Trinity Mirror is to launch its first business freesheet in Scotland, dubbed Business 7...The freesheet will target young business professionals, but also aims to attract attention from senior executives and decision makers in key organisations across Scotland. The initial print run ... to complement the print title. According to Northrop: In Scotland, we have an extremely dynamic business ...

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