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Brand Health Check: Scotland

characteristic of Scotland and the Scottish people' - al-Megrahi was greeted in Tripoli by a jubilant crowd, some ... outrage and a website was set up to encourage consumers across the world to cancel holidays in Scotland ... to Scotland is already on the wane, and many of the country's exports, particularly whisky, seek to exploit ...

State-owned Bank of Scotland launches new identity

LONDON - State-owned financial services brand Bank of Scotland is launching a new TV campaign...branches. Bank of Scotland is supporting the refresh with a through-the-line campaign created by RKCR/Y R. The animated TV ad, which breaks in Scotland on 30 January, introduces the brand promise With you all the way'. Archie Kane, group executive director for Scotland at Lloyds Banking Group, said: "This is not about ...

Reach Scotland appoints Sinead Kavanagh as marketing director

Reach Scotland, the tour operator, has appointed its first-ever marketing director, as it looks...Kavanagh will be responsible for building brand presence across Reach Scotland's key markets including the UK, Europe and North America. Reach Scotland was launched in March by Irish operator The Eirebus Group to tout Scotland as a holiday destination that is also suitable for conferences and events ...

Scotland's BrewDog brews Tactical Nuclear Penguin, the world's strongest beer with 32% alcohol

LONDON - Scottish brewer BrewDog has today created what it claims is the world's strongest beer, with an ABV of 32%.

John Brown retains RBS customer publishing contract

LONDON - John Brown has retained the contract to publish the Royal Bank of Scotland's 'Sense

Video: RBS launches biggest post-nationalisation ad campaign

consumers in Scotland..... The fisherman comments: As the Royal Bank of Scotland, Scotland certainly was let down, but we still think ...

Brand barometer: Social media performance of RBS

Insight into the social media performance of the Royal Bank of Scotland over the past five months.

RBS group in web revamp

LONDON - Royal Bank of Scotland is to overhaul its global digital presence to offer users a more

Morrisons sponsors childrens' football initiative

Morrisons has sponsored a holiday football camp for children aged 5-14 to be based in West Scotland...four weeks over a six-week period from 2 May to 12 June at Morrisons 32 West Scotland stores. Once ... Cartmell Scotland. David Guy, its business director, said: "We've created a grassroots football coaching ...

Santander increases brand presence with RBS branch acquisitions

from the Royal Bank of Scotland Group (RBS)....The acquisition means that Santander s market share in SME banking in the UK will grow from 3% to more than 8%. The deal includes 311 RBS branches in England and Wales, seven NatWest branches in Scotland, with 40 small and medium enterprise (SME) banking centres, four corporate banking centres ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.