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Visit Scotland is to focus on promoting the region as the world's first carbon-neutral tourist...the country an edge in attracting visitors. It plans to get every tourism business in Scotland to support ... . The organisation is also funding a study of the potential benefits of a voluntary carbon-offset scheme for Scotland. According to Visit Scotland, 80% of visitors cite the environment as the best thing about the country ...
-term gimmicks . Only 16% of Scotland s top 500 businesses operate a reward scheme according to a survey...Top Scottish companies are ignoring the trend toward loyalty schemes, viewing them as short-term gimmicks . Only 16% of Scotland s top 500 businesses operate a reward scheme according to a survey by database company Response Handling. ...
I am never sure who these online mags are aimed at; Peter Pan-generation blokes like me who spend hours convincing themselves that grey stubble is attractive, or lads whose mating rituals revolve around how loud an exhaust they can fit to their mum's Corsa.
Tourism board Visit Scotland and its agency, Nunwood Consulting, won the Outstanding research award...The project, which also scooped Best international research, led to a boost in Scotland's tourism industry and its economy as a whole. Visit Scotland conducted its first major European research project for 10 years, focusing on the German, French and Spanish markets. BT (agency TNS), Allied ...
Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote...Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote the launch of the companies new branded credit card, SonyCard. The campaign takes in direct mail, national and lifestyle press, as well as web activity. The mail push will target existing consumers across the Sony ...
in Scotland. This was hampering the development of the country's economy, which made raising levels...have taken several years. This campaign meant Scotland accelerated its broadband access within six ... by May last year, only 53% of Scotland's population had access. The Scottish Executive began a £24m ...
So imagine my delight when this parcel arrived on my desk. In a discrete brown wrapper is a wad of cash. Inside the cunningly paper-engineered wad is an offer from Bank of Scotland to improve your client's business banking deal. If it can't better their existing deal, it will give your client £500 ...
Capability Scotland has hired Target Direct Scotland to develop a three-year direct marketing
The Media Business Scotland has picked up the pounds 1m media planning and buying account...The Media Business Scotland has picked up the pounds 1m media planning and buying account for Martin Currie, the Edinburgh-based investment management group. The business will cover media ... First City and Feather Brooksbank but decided to award the account to The Media Business Scotland ...
Pringle of Scotland has appointed former Chanel global marketing director Mary-Adair Macaire as its
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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