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LONDON - EuroDirect has launched Cameo Scotland, a standalone classification system for segmenting...Cameo Scotland classifies the Scottish population at postcode level into 46 consumer types and 10 key marketing groups. The groups include: 1A - Wealthy couples and singles in executive apartments; 2B - Affluent couples and older families in large exclusive properties; 4E - Young white collar ...
LONDON - The DMA in Scotland has appointed Yvonne Balfour, managing director of Edinburgh...She succeeds David Metcalfe, head of wholesale banking development at Lloyds TSB Scotland. Metcalfe has moved to a new role as deputy chairman of DMA UK, but will continue his work as a DMA Scotland ... within business in Scotland. Yet to ensure a strong future for the industry, we need to continue ...
LONDON - Trinity Mirror is to launch its first business freesheet in Scotland, dubbed Business 7...The freesheet will target young business professionals, but also aims to attract attention from senior executives and decision makers in key organisations across Scotland. The initial print run ... to complement the print title. According to Northrop: In Scotland, we have an extremely dynamic business ...
EDINBURGH - Internet professionals working in Scotland will now have access to a new UK chapter...our work in Scotland, we've seen the number of usability professionals here is increasing rapidly ...
LONDON - Learndirect Scotland is launching a viral marketing campaign, targeting Scottish small...on to their colleagues. At the end of the game Coach Al explains that Learndirect Scotland for Business can help them ... on the link to the Learndirect Scotland for Business website . The campaign is being supported by online ... at Learndirect Scotland for Business, said: Our role is to enhance the competitiveness of small and medium sized ...
management and customer relationship management programmes. The programme will now be available in Scotland ...
Plans to merge Halifax Bank of Scotland -- particularly the latter bit -- with Lloyds TSB have ... , and their replacement by themselves. Mathewson, former CEO of Royal Bank of Scotland and Burt, of Bank of Scotland and the man who organized the merger with the Halifax, are angry that Bank of Scotland will, in effect ...
LONDON - DMA Scotland has opened up its Young Spark award, for the best direct marketers under...Scotland has now opened it up to the whole UK. The award will be presented to the most outstanding ... will be invited to Edinburgh for an interview. The award will then be presented on November 17 at the DMA Scotland ... , before returning to Scotland to head up WWAV Rapp Collins in Edinburgh. David Metcalfe, chairman ...
Scotland s biggest PR consultancy, Beattie Media, is launching a call centre to handle media...Scotland s biggest PR consultancy, Beattie Media, is launching a call centre to handle media relations for small and medium sized businesses (SMEs). Media Direct is aimed at companies which do not have large PR budgets or their own in-house staff. Over 90 per cent of businesses in the UK ...
LONDON - STV, Scotland's ITV franchise, is set to merge its online and on-air sales teams...in Scotland and in its annual results yesterday (25 February), the broadcaster reported its national air time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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