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LONDON - EuroDirect has launched Cameo Scotland, a standalone classification system for segmenting...Cameo Scotland classifies the Scottish population at postcode level into 46 consumer types and 10 key marketing groups. The groups include: 1A - Wealthy couples and singles in executive apartments; 2B - Affluent couples and older families in large exclusive properties; 4E - Young white collar ...
Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote...Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote the launch of the companies new branded credit card, SonyCard. The campaign takes in direct mail, national and lifestyle press, as well as web activity. The mail push will target existing consumers across the Sony ...
So imagine my delight when this parcel arrived on my desk. In a discrete brown wrapper is a wad of cash. Inside the cunningly paper-engineered wad is an offer from Bank of Scotland to improve your client's business banking deal. If it can't better their existing deal, it will give your client £500 ...
Lloyds TSB Scotland has appointed The Media Shop Scotland to handle its planning and buying
CIA Medianetwork Scotland has picked up the offline portion of the launch brief for Halifax...CIA Medianetwork Scotland has picked up the offline portion of the launch brief for Halifax s internet banking service Intelligent Finance. The agency has been appointed alongside Quantum New ... business will be overseen by Graham Milne, CEO of CIA Medianetwork Scotland, who will run a team of three ...
The Royal Bank of Scotland is considering a multi-billion-pound share issue, according to weekend
The Media Business Scotland has picked up the pounds 1m media planning and buying account...The Media Business Scotland has picked up the pounds 1m media planning and buying account for Martin Currie, the Edinburgh-based investment management group. The business will cover media ... First City and Feather Brooksbank but decided to award the account to The Media Business Scotland ...
The Bank of Scotland is looking for a new PR agency after its retained adviser Lowe Bell Financial...The Bank of Scotland is looking for a new PR agency after its retained adviser Lowe Bell Financial was hired by Standard Life to support the controversial sale of its stake in the bank ... million sale of shares in the Bank of Scotland. ...
Adam Leigh, former joint managing director of Euro RSCG London, has joined Royal Bank of Scotland
David Webb has been hired to the new role of group sponsorship manager at Royal Bank of Scotland
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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