VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
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Ikea releases Corgi-dog holder viral for the Jubilee
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations ...
British Airways 'height cuisine' by BBH New York
30 May 2012
fly. To serve" campaign for the US market.
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...
Media360: MediaVest's Steve Parker on the importance of strategic insights and data
29 May 2012 | by Arif Durrani
stressed the importance of trying to track the real value of the airline's new marketing activity, in terms ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ... marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... hard to imagine today in the light of Thinkbox and Newsworks (formerly the Newspaper Marketing Agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
