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HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

HSBC group marketing director Chris Clark has warned that the brand may review its advertising on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

execution, passers-by search in their purses for cash, at which point the child announces that she accepts ...

Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

Asda is rolling out a nationwide programme of retail events to support this summer's key summer occasions, beginning with the Queen's Diamond Jubilee.

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

Sainsbury's is squaring up to Marks & Spencer with its own "summer to remember" push that highlights its grassroots involvement with the season's upcoming royal and sporting events, instead of just "jumping on the bandwagon".

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

A report from Fujitsu has questioned Britain's ability to adapt and remain competitive.

Marketing Magazine Mobile Beta

30 May 2012

Why do my articles look different? Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working on to overhaul how our content is best presented to readers depending on how they are accessing it using...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a driving concern for our clients. When in 1857 Joseph Gayetty manufacturered the first toilet paper, he ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

24 May 2012 | by Gemma Charles

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Wells & Young's marketing director Chris Lewis leaves for consultancy life

24 May 2012 | by Gemma Charles

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to set up his own marketing consultancy.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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