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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

Woodburn, who has been Capital One s chief marketing officer since last year, told Marketing ... available to the broader market, he said. Woodburn said: "We will try and find a way of responsibly ... went through the recession, we pulled back quite heavily on marketing as many others did. Having ...

Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...

The age of the interim marketer

01 Jun 2012 | by David Benady

pressure and many smart marketers are choosing a highly flexible career path, writes David Benady....permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ... Over the past decade there has been a rise in temporary contracts for marketers. This has come amid soaring demand for interim marketing managers, directors and consultants. Typically brought ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ... to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ... tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

to reach a very particular market, and you can find an arts organisation that is reaching them, that's when ... brand logo on an art organisation's marketing material is out-dated. 'Arts organisations need to be much ... of the marketing director and chief executive to ensure sponsorships prove themselves 'in impact and audience ...

BMI Regional to retain marketers after £8m sale

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

BMI Regional head of marketing Frank Mertens will keep his role following today's completion...Sector Aviation Holdings is a consortium of businessmen that IAG has previously described as having "considerable aviation experience". SAH said the regional airline will be operating "business as usual", retaining its brand identity as part of the sale, while head of marketing Frank Mertens ...

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

Panasonic is launching a digital face-painting app as part of its Olympics marketing activity

Nike puts Umbro up for sale

01 Jun 2012 | by Nick Batten

market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ... in the world's most popular sport and the world's biggest football market. With its close links to The Football ...

Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing manager for Fujifilm, told Marketing that Fujifilm had shifted its marketing focus for the first half ... marketing spend on social and digital is up over 40% year on year as we look to increase our presence ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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