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Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...a nine-year stint. The search for a new chief executive was conducted with the headhunter Saxton ...

Former DDB team launches start-up

31 May 2012 | by Jeremy Lee

's background is in direct marketing and sales promotion at DDB UK, he was responsible for running Tribal DDB ... marketing. ...

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

of group commercial and marketing director at Johnston Press.

Arif Durrani: Can Neil Jones help transform Johnston Press?

31 May 2012 | by Arif Durrani

of deliberation, Jones has opted to stay with newspapers, assuming the role of group commercial and marketing ... . What has Jones signed-up to? As the company s first group commercial and marketing director ... house no nationals which enables us to purely focus on serving these local markets, and I'm excited ...

Steve Atkinson joins mobile network AdMaxim

31 May 2012 | by Maisie McCabe

of Central Europe at Leo Burnett, has joined its board. Khan said: "The future of mobile marketing ...

Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

. Steph Hughes, head of events marketing at Asda, said: "This summer is set to be one the most eventful ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

the market with a new pilot range. British American Tobacco, along with other tobacco companies ... marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed ... endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...

Claire Beale: Forget the positioning, it's talent that counts

31 May 2012 | by Claire Beale

& Eve. As one agency bows out of the independent market (to become something bigger and even better, it...'s biggest marketing services company. As one of his rivals e-mailed me in his defence this week: "Love him ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

"native" advertising idea. Targeting something people are searching for - as Google does - makes sense. That's an understandable addition to a marketing plan. But that's not how people use Facebook ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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