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to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
pressure and many smart marketers are choosing a highly flexible career path, writes David Benady....permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ... Over the past decade there has been a rise in temporary contracts for marketers. This has come amid soaring demand for interim marketing managers, directors and consultants. Typically brought ...
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ... to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ... tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK ... , marketing director of Virgin Strauss Water, said: We need to communicate a clear message here that Virgin ...
Cadbury is parting company with long-standing marketing executive Peter Creighton, who is retiring...Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977. He has latterly held the role of marketing activation director, a UK focused role in which he ... the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...
, are expected to break next month. According to Adrian Mooney, vice-president of marketing EMEA at Tata ... differentiate" Tetley in the crowded hot-beverages market. He said: "Tetley has a stronger emotional bond ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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