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Immediate Media prepares for job cuts across sales and editorial

and accountability across platforms. The company's Insight (research) team is also be restructured around markets instead of functions (ad sales, editorial), in an attempt to deliver deeper insights into each market ... , as the market rapidly migrates online. Additionally, there have been changes in Youth and Children ...

Capital One Cup 'will help brand stand for opportunity'

Woodburn, who has been Capital One s chief marketing officer since last year, told Marketing ... available to the broader market, he said. Woodburn said: "We will try and find a way of responsibly ... went through the recession, we pulled back quite heavily on marketing as many others did. Having ...

Graham Duff takes non-executive chairman role in Miroma reshuffle

The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take reposibility for Miroma's media activities across the group. Boyan said: "We needed someone with Graham ...

Klipsch to sponsor Peppermint Candy on Jazz FM

the Peppermint Candy swing show on Jazz FM, as part of its marketing activity to expand its presence in the UK....team, led by director of sales Jo Coltman. Coltman said: "Klipsch is the market leader in the US ...

The craft of arts sponsorships

to reach a very particular market, and you can find an arts organisation that is reaching them, that's when ... brand logo on an art organisation's marketing material is out-dated. 'Arts organisations need to be much ... of the marketing director and chief executive to ensure sponsorships prove themselves 'in impact and audience ...

Garmin signs six-figure deal with Sugar's Amscreen

of sales and marketing Chris Forrester who left to join Primesight as its commercial director . Amscreen ...

Ernst & Young appoints UM International for global media

media planning and buying account after a final shoot-out against market intelligence agency EI.-...and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman, global marketing director of Ernst Young, said: "We were particularly impressed with the quality of UM ...

Panasonic launches digital face-painting app for Olympics

Panasonic is launching a digital face-painting app as part of its Olympics marketing activity

Nike puts Umbro up for sale

market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ... in the world's most popular sport and the world's biggest football market. With its close links to The Football ...

Understanding the customer journey

respondent being in the market for one of nine product categories. This second wave generated 13 ... in the market (an average of 11 times in two weeks) compared to banks (an average of four times in two weeks ... people s interactions with outdoor: which types of people search online, search via their mobiles ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.