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Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations ...

Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

to take advantage of location-based marketing without the having to invest time and money, while measuring ...

Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

. Steph Hughes, head of events marketing at Asda, said: "This summer is set to be one the most eventful ...

Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ... occurred and the rest is history. Other mid-level brands have since successfully entered the market and ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

and insights at Sainsbury's, speaking exclusively to Marketing, said: "We spend a lot of time listening to our ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman..., real, game-changing innovations in service markets are uncommon. The introduction of cash machines ... the sophistication with which they target their customer bases via database marketing and loyalty algorithms ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

go-to case study for marketers looking to co-creation to drive brand awareness and engagement through ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Debenhams revamps comms team with senior hires

25 May 2012 | by Sara Luker

Owen as its social media co-ordinator. Owen has joined from ISM Search and Social where she was account ...

Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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