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Think BR: Google spoiled the fun

Every change to Google's search algorithm over the past three years has made it that much harder...websites and remove them from its search results. But the times are changing. There has been a lot ... it comes to search, Google has the market largely captive, but those individuals are doing a lot more than just searching when they re online. So it s time to adapt again - or should that be pivot - and so ...

Twitter in agency hunt to boost consumer appeal

The pitch process, which coincides with an agency search by rival LinkedIn, has seen the site hold ... interest stories about its users. The search is not expected to cover corporate or crisis comms work ... consumers. Twitter declined to comment on the agency search, but it is understood to have met a ...

M2M lands Paddy Power media task

M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...

R Whites reinvents 'secret lemonade drinker'

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...

Understanding the customer journey

people s interactions with outdoor: which types of people search online, search via their mobiles ... and with mobile search too. All this underlines a role for outdoor s ability to place a visual branded message ...

Justin Sampson takes chief executive role at Barb

a nine-year stint. The search for a new chief executive was conducted with the headhunter Saxton ...

Brand barometer: High-street beauty brands, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Tracey Follows: You don't need a cape and mask to have a superpower

classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...

Yahoo pulls plug on Livestand after seven months

search browser app Axis, as an indication of how "one of the biggest, if not the biggest, priorities ...

What brands should know about the dark side of Facebook

research source because it was the first search result. - Digital attention disorder With research ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.